Vol. 5 No. 1 (2025): Journal of Media and Entrepreneurial Studies

Articles

• Discourse Analysis of Gender Roles in Drama “Kuch Ankahi”

  Muhammad Haseeb Sarwar, Afifa Tanveer Malhi, Maryam Munir

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• Impact of Mukbang YouTube Videos on the Physical Well-Being of Youth in Lahore

  Syed Sumama Zia Bukhari, Aemen Khalid, Rida Nasim Butt

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• User-Generated Content (UGC) in Pakistan: Examining the Role of UGC Platforms in the Expression and Preservation of Cultural Identity

  Hina Fatima, Fahad Anis

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• Impact of Violent Video Games on Aggression Level: Exploring the Perception of Violent Video Gamers in Rawalpindi, Pakistan

  Ghulam Safdar, Eeman Malik

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• Good or bad? An Analysis of Social Media Participation in Family Relationships

  Muhammad Adil Latif, Salma Umber

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• Impact of Green Advertisement on Sustainable Entrepreneurial Intentions among Business and IT Graduates: Mediation Moderation Model in Pakistan

  Hafiz Muhammad Usman, Farhan Sarwar

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• Efficacy of Social Media Marketing in Creating Customer-based Brand Equity for Start-ups in Emerging Markets

  Nayab Nasir

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• Exploring the Impact of Nomophobia on Psychological Well-Being Among Pakistani Youth: The Mediating Role of Personality Traits

  Muhammad Salman, Nabeeha Rauf, Muhammad Usman Ilyas, Ayesha Mumtaz

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• Video Game Addiction in Pakistan: Its Behavioural and Physical Impact on Children

  Rida Ramzan, Jannat Ahmed

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• Analysis of Carbon Footprint Coverage in Daily Dawn, Pakistan (2022-2024)

  Syed Raghab Ali, Rana Faizan Ali, Adnan Lodhi, Rab Nawaz Wahid

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• Fake News, ELM and Information Literacy: How Social Media Users Process False Information in Vietnam

  Atif Ashraf, Shahid Minhas, Salman Amin

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